29 July 2010

room 39

I have recently had the great opportunity of working with some creative London Girls, from Room 39.  London based decor website. It should be up and running in October.  They have sourced some product from our amazing pull of SA designers, ie Danny from Moonbasket- see her lights (green below),David Krynauw, for his amazing wooden lights(top and middle), and Piers from Fly-pitcher, which I have had the opportunity of introducing you to before.  I am looking foward to a parcel, with their kiddies Linen, and another shoot soon, will keep you updated.
For more info contact Simone.

7 July 2010

excellence awards

I have had the good fortune, of having 3 of the stories I styled and photographed, entered into the caxton magazines excellence awards.  These are some of the images from the shoot and the idea behind the concept.

New Wave
idea behind.
Recreating the coastal holiday feeling, one feels when by the sea.  Nostalgic pattern, like the tiles- blue and white checkerboard.  They recreate the feel of a warm, balmy Mediterranean evening, with the smell of hot peaches and a sea breeze.  The idea, to have the continuous feel of holiday comfort and carefree happiness in your interiors.  This has been achieved with the use of blue, sky and sea.  With bits of natural seaside driftwood and shells, to transport you back to the sound of crashing waves. Using the idea of holiday photos(printing large panels), and creating a backdrop of the sea, in your lounging area.
The Great Indoors
Idea behind
The Idea is to incorporate, bits of nature into your interiors.  By incorporating collections of butterflies or plants.  Creating the feeling of outside, inside by the use of materials such as wood, and eco friendly items like, the cardboard side table.  Texture is important, as it is prevalent outside, and creates the warmth of a forest environment.   To keep the look fresh, and to awaken the senses- vibrant green is used- to symbolize growth.  We have a natural calmness that overcomes us in the outdoors, and by using white , green and tones of nature. I have tried to simulate this.

excellence awards

Idea behind trend-
A way of bring in art, or the idea of Hand Drawn into home Interiors.  A fun way of incorporating art into decor, by choosing a fabric that is hand illustrated and using it as a scatter or covering a chair. Illustration, can also be fun like spray painted feel, seen in the Pierre Frey- Graphiti fabric.  Or the more traditional Toile wallpaper, but somehow, when there is a commonality they work together.  When keeping to toned down colours, like the black and white.  Everything as long as there is a common thread seems to 'fit in' with each other.  The idea was to show people how to achieve this, and to show to use it on walls, floors, ceramics, and furniture.  There is also a feel of supporting local artists, let them be doodle style architectural drawings, or more floral type drawings on ceramics, to make one conscious that this is also a form of art.  By supporting these artists, we bring bits of art into our houses, although it is functional.
But above all, it is to illustrate having fun with sketches, and to bring personality into your space.